 |
El negocio de la felicidad.
Desarrollo y marketing turístico de países, regiones y lugares
Josep Chias
Editorial Prentice Hall-Financial Times
ISBN: 84-205-4404-3
A book for professionals and students that combines the international experience by the author as a consultant, with that willingness of his to keep on teaching. The reader will find it as much a clear guide for the preparation of plans in the development of tourist marketing , as in the amplitude of real examples of application. |
 |
El mercado todavía son personas
Josep Chias
Editorial Sèrie McGraw-Hill
de Management
ISBN: 84-481-2508-8
A text on marketing ideas and methodologies created by Josep Chias. With explanations on a number of experiences about his application on diverse themes and countries.
Spanish Edition. |
 |
O mercado ainda são
as pessoas
Josep Chias
Editorial Serie McGraw-Hill
de Management
ISBN: 972-773-083-3
A text on marketing ideas and methodologies created by Josep Chias. With explanations on a number of experiences about his application on diverse themes and countries.
Portuguese Edition. |
 |
El mercado son personas
Josep
Chias
Editorial Sèrie McGraw-Hill
de Management
ISBN:84-7615-601-4
|
 |
Marketing público
Josep Chias
Editorial McGraw-Hill, Sèrie
Management
ISBN: 84-481-1686-0
This book is a result of five years of investigation in the public marketing field and gathers real experiences on applications directed by the author.
|
 |
El màrqueting:
comprendre per actuar
Josep Chias
Editorial Proa-Columna (Col·lecció
ESADE) 1997
ISBN: 84-8300-378-3
Directed to those professionals who don’t have direct responsibility in the marketing department of their company or organization but want to understand that area of management. For that, this book could be considered as an introduction or an initial approach to this discipline.
Catalan Edition.
|
